When is this Privacy Policy applicable?
This Privacy Policy provides information on the processing of your personal data as a result of being a visitor to the MEREASY website (Website) and/or a user of the MEREASY (App).
In the App you may find a number of links to other websites or applications, in particular for the purposes of completion of mobile payments. Although these websites or applications are selected with care, we are not responsible for the processing of your personal data through these websites or applications. This Privacy Policy is therefore not applicable to the use of such websites or applications.

Who is the controller of your data?
MEREASY is a brand owned by MYSTART S.R.L., a company registered in Italy with VAT number 05466100871 and the actual controller for the processing of your personal data.

For what purpose do we process your personal data?
In this Privacy Policy we describe what personal data we process and for what purposes.

USER SERVICE AND RELATIONSHIP MANAGEMENT

What does this purpose entail?
If you contact MEREASY with a question or a complaint, we may ask you for certain information to identify yourself and to help us respond to your enquiry. We use any personal data supplied to improve our user support services. We may also use personal data supplied to improve user service or respond to an enquiry related to the App.

Which personal data do we process for this purpose?
To be able to respond appropriately to your question or complaint, we note details of your question or complaint in our user database. We may also ask you for contact details in order to keep you informed about your question or complaint. If you have a question or complaint relating to the usage of the App, we may also ask for additional personal details to confirm your identity. We may also review your user history including time of when the App was used, parts of the App visited, information accessed and location to improve user service.

DEVELOPMENT AND IMPROVEMENT OF PRODUCTS AND SERVICES

What does this purpose entail?
MEREASY regularly conducts market research with its users through the use of surveys.  We use your responses to such surveys for quality assessments and to improve your user experience.

Which personal data do we process for this purpose?
If you choose to participate in our surveys, we may process the personal data provided by you (including your name, age, address and e-mail address).

GENERAL OFFERS

What does this purpose entail?
As a user of MEREASY (Website or App) you may receive general offers and information from MEREASY (“General Offers”).
With General Offers, we would like to notify you of MEREASY products, events and promotions that may be of interest to you.
Such General Offers may include but are not limited to the issue of:

• electronic newsletters with offers and general information
• discount coupons for shows, events or shop products of selected partners

You may receive your General Offers by email, through the Website, through push notifications, social media, coupons or any other digital channels used by you.

Which personal data do we process for this purpose?
For sending you General Offers, we may process the personal data provided by you (including your name and e-mail address).

OPTING OUT GENERAL OFFERS
You can at any time stop receiving General Offers by contacting us on info@mereasy.com
We will delete or render anonymous any personal data that is no longer needed to serve you with General Offers.

PERSONALISED OFFERS

What does this purpose entail?
As a user of MEREASY, (Website or App) you may receive offers from MEREASY that are tailored towards your personal preferences based on analyzing your App usage history, your participation in promotions, surveys and your use of Websites, Apps and other digital channels (“Personalised Offers”).
With Personalised Offers, we would like to notify you of MEREASY products, events and promotions that we believe may be of interest to you. Such Personalised Offers may include but are not limited to the issue of:

• discount coupons for shows, events or shop products of selected partners

You may receive your Personalised Offers by email, through the Website, through push notifications, social media, coupons or any other digital channels used by you.

Which personal data do we process for this purpose?
In order to be able to provide you with Personalised Offers, MEREASY needs to understand your preferences. In order to be able to determine your preferences, MEREASY will analyse:

• your use of the Website, App and e-mails you receive from us

This includes data regarding artworks you scan, artist information you access, the time and place of using the App and  the artwork that you favourite within the App the links you tap, the number of times you login, your location based on your IP address,  how you respond to or engage with e-mails sent by us, and  how you use the App (including your location as obtained through our App if this is something that you have previously consented, your comments on the blog and your reactions on our social channels.

YOUR PARTECIPATION IN PROMOTIONS

Your responses to surveys
In order to determine your preferences, MEREASY may also combine your personal data already known by affiliates of MEREASY including your use of:

• websites, app, social media, survey’s, promotions and other digital channels
• supplemental socio-demographic information about you from third party sources in order to analyse your previous purchases

Opting out of Personalised Offers
You can at any time stop receiving Personalised Offers by contacting us on info@Mereasy.com We will delete or render anonymous any personal data that is no longer needed to serve you with Personalised Offers.

TECHNICAL AND FUNCTIONAL MANAGEMENT OF THE WEBSITE AND APP

What does this purpose entail?
When you visit or use the Website or App, we process some technical information about you (such as your IP address, your location as obtained through our App if this is something that you have previously consented to, the artworks you scanned, the artist information pages you accessed, the links you tapped on, time spent within the App) to provide you the functionalities of our online services and to manage them. With this technical information we are able to manage the Website and Apps, for example to resolve technical failures or to improve their reliability.

Which personal data do we process for this purpose?
We process technical data such as the IP address, your location and recorded journeys on MEREASY Drive of your computer, tablet or smartphone, details of the pages you have visited on the Website or App, the web browser you use to surf, previous/subsequent sites that you have visited and the length of your visit/session.

THE GENERATION OF MANAGEMENT INFORMATION AND STATISTICAL DATA

What does this purpose entail?
MEREASY performs research into market trends through statistical analysis. We use the results of such research to evaluate our current products and services and to adapt our products, marketing and services to new developments. The research results are only reported on an aggregate basis.

Feedback and forum facilities
If at any time this App offers any feedback and/or forum facilities (or similar), MEREASY may collect the information that you disclose in using such facilities. Such information will be used in accordance with this Privacy Policy. Please note that MEREASY cannot be held responsible for other parties’ use of the personal data which you make available to such third parties through any feedback or forum facilities in this application. Please be careful about what personal data you disclose in this way.

Who has access to your data?
MEREASY may disclose your personal data to any of the following:

• Authorized third party companies involved in the operation of the the App or the Website, such as any other company that is permitted to supply content and/or services to the App and/or the Website users
• Authorized third party companies involved in the processing of information generated by using the App
• Any agents, service providers and/or subcontractors of MEREASY and its affiliates
• Any person to whom MEREASY proposes to transfer any of its rights and/or duties

MEREASY also uses third parties for certain processings, such as website hosting. The collected personal data may be transferred to authorized third parties, which may be located outside of the Economic European Area (EEA) as part of the services offered to you. By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. As far as these third parties have access to personal data in order to execute these processings, MEREASY has taken the required organizational and/or contractual measures to ensure that your personal data is exclusively processed for the purposes mentioned above and that adequate levels of protection have been implemented in order to safeguard your personal data.

With your consent, MEREASY may also share your information with other third parties such as  our content partners. These third parties will use your information for the purposes detailed in this Privacy Policy.

Except as set out in this Privacy Policy, we will not disclose any personal data without your permission unless we are legally entitled or required to do so or if we believe that such action is necessary to protect and/or defend our rights, property or personal safety and those of our users/users or other individuals. Only if MEREASY is required to do so by law, will your personal data be provided to supervisory agencies, fiscal authorities and investigative agencies.

For what period do we retain your personal data?
Upon your request to discontinue your participation as a registered App and/or Website user we will delete your account given reasonable time. We will also close or deactivate inactive user accounts and close accounts that are used in violation of this Privacy Policy or applicable Terms and Conditions. Personal data from closed or deactivated accounts will be deleted or rendered anonymous as soon as is reasonably possible. Under certain circumstances we will retain personal data from closed or deactivated accounts for longer, such circumstances being the prevention of fraud or to otherwise take actions permitted or required by law.

Which cookies does MEREASY use?
The Website and/or App uses cookies or similar technology. A cookie is a small text file that is sent to your internet browser so that we are able to recognise your browser when you return. MEREASY and its authorised service providers may use small graphic images known as ‘clear GIFs’ that work in conjunction with cookies to identify you and your use of the Website and/or App. MEREASY and such service providers may also use other technologies to store information in your browser utilising local shared objects or local storage, such as HTML 5 cookies, flash cookies and other web application software methods.

Using these technologies we can collect data on the use of the Website and/or App such as which pages are visited, your interaction with information on the Website and the duration of your visit.

Functional cookies
MEREASY stores cookies that are essential in providing the functionalities of the Website and/or App. For instance, the cookies remember your preferences, such as language and region, which remain as your default settings when you revisit the Website and/or App. However, should you wish to do so, you can choose to reject or block the cookies set by MEREASY by changing your browser settings – see the Help function within your browser for further details.

Web analytics cookies
MEREASY may use third party cookies for web analysis. Such cookies allow MEREASY to analyze the usage of the Website and/or App. This relies on aggregated statistical data that MEREASY’s authorised service providers provide MEREASY and allows MEREASY to understand the way you use the Website and/or App. MEREASY and such service providers may only provide such data to third parties if this is required by law.

Advertising cookies
MEREASY may use third party cookies for advertising purposes. MEREASY may use authorised service providers to serve advertising on the Website and/or App and other websites on the internet.  Such service providers may place cookies on your browser, and may collect information that helps them identify your device, such as IP-address, or other unique or device identifiers.

MEREASY does not retain a cookie longer than necessary. We use session cookies and permanent cookies:

• A session cookie can track usage such as the webpages you visit and what options you use. When you close the internet browser, the session is ended and the cookie is deleted
• A permanent cookie enables the Website and/or App to recognize you at a subsequent visit. It remains on your system until you delete it

Please note that most browsers automatically accept cookies so if you do not wish cookies to be used you may need to actively delete or block the cookies.

You can also visit www.allaboutcookies.org  for details on how to delete or reject cookies and for further information on cookies generally. For information on the use of cookies in mobile phone browsers and for details on how to reject or delete such cookies, please refer to your handset manual.

Note, however, that if you reject the use of cookies you will still be able to visit our websites but some of the functions may not work correctly and you may no longer be able to use all the functionalities of the Website and/or App.

IF YOU COMMUNICATE WITH US THROUGH SOCIAL MEDIA

Sharing our Website or content through social media
If you choose to share our Website, App or content through social media such as LinkedIn, Facebook and/or Twitter, your personal data (such as your name and the fact that you are interested in MEREASY) will also be visible to all the visitors of your personal webpage on LinkedIn, Facebook and/or Twitter. On the use of such social media websites only the terms and conditions (including the privacy policy) of the social media website apply. MEREASY is not responsible for the processing of personal data or the privacy policy of such social media websites, and MEREASY’s Privacy Policy is therefore not applicable.

Social networks
We have a Facebook page, an Instagram account and a YouyTube channel and a Google+ profile. When you communicate with us through our Facebook page (for example, when you post a comment, upload media, send a personal message or become a fan of us by clicking the “Like” button, we may receive personal data about you (such as your (user) name, profile photo, your hometown, your email address and your gender). How we use your personal data, is described in the applicable Facebook Privacy Policy, which applies in addition to (i) this Privacy Policy and (ii) the terms of use and other statements from Facebook. MEREASY encourages you to carefully read the terms of use and other statements of Facebook. Such terms of use and other statements may differ from this Privacy Policy.

How do we secure your personal data?
We have implemented technology and policies with the objective of protecting your privacy from unauthorised access and improper use.

Who to address regarding questions and requests of access, removal etc.
We aim to keep our data about you as accurate as possible. If you would like to review, change or delete the details you have supplied to us, please send your request via email to info@MEREASY.com